Year
2020/2021
Work
Launch Video Campaign
SEDVANA
About the Client
Sedvana is an environmentally-friendly and ethical sleepwear apparel for women designed in California, U.S. They produce functional, luxury sleepwear for restful habits and a well-balanced life.
Objective
To create brand awareness through an online marketing video for Sedvana, including their values and empowering approach while showcasing their latest pajama collection to be used in advertising, website and newsletters.
Idea
We created an emotional video-concept with a positive and empowered angle to the stay-at-home restrictions governed through 2020 due to the outbreak of COVID-19. Furthermore, to emphasize and highlight some of the positive impacts that the at-home experience brought.
Result
Our work resulted in a promotional video with associated photo content for Sedvana's launch/end-of-year campaign in late 2020.
As sensitive of a subject this was to build a campaign around, it was also an opportunity to bring joy and optimism to Sedvana's audience, and a chance to connect the company's empowering manifesto and brand identity to this very emotion.
