Year
2020
Work
Social Media Content, Graphic Design
CANDY PEOPLE
About the Client
Starting as a small candy store in southern Sweden in the 80s, Candy People has developed into one of the largest candy and confection manufacturers in Europe. With endless syrupy-sweet options packaged in handy on-the-go bags and containers, Candy People is now looking to establish its name around the world, bringing Swedish sweets-traditions into every household.
Objective
To create content for Candy People's social outlets including Instagram, Facebook, website and for 3rd party vendors in the U.S. To give the brand a fun and fresh-looking communication that attracts new wholesale vendors, online sales and brand recognition.
Idea
Expanding on Candy People's color scheme and brand identity, we decided to make quirky and fun graphics in and around their products to give a positive perception of their products. Through still imagery, GIFs and short video clip variations were created and formatted for each campaign platform. We wanted to catch their audience's attention, pushing on favorites, but offering a “not seen twice” experience to get product wide recognition and familiarity to the brand overall.
Result
Our work resulted in content for a 4 week campaign with daily posts and ads.
With our ongoing collaboration you can see our content posted daily at Candy People’s instagram, on their website and more.
Campaign
We delivered a full digital campaign package with Halloween-inspired content of graphical photos, GIFs and videos including limited sales offers, info and brand awareness.
