Year
2018/2019/2020
Work
Video, Photo, Social Media Campaign
NATION OF NMDS
About the Client
Nation of Nmds is a fashion bag and accessories company with practical functionality that is inspired by the global nomadic lifestyle. Founded in Sweden in 2018, NoN have since launched a global platform of followers and “nomads" with an inspiring online presence that have translated in great online sales numbers and continuous growing appearance in retail stores around the world.
Objective
To develop and create inspiring content for NoN's social media outlets, website and blogs: from campaign and concept-based lifestyle material to product pictures, animations and video shoots in studios.
Idea
We wanted to create a defined communication that distinguishes the brand and enhances the nomad lifestyle relation with the bags and other products. Working closely with NoN’s marketing team, we started by developing three lifestyle shoots inspired by “the ordinary nomad” in and around Los Angeles together with studio product photos, videos and GIFs.
Result
We gave NoN’s communication a defined tone and the foundation for their future online presence that is constantly growing. We have expanded their content format with seasonal concepts, lifestyle shoots and inspirational photos to engage and invite customers share their own stories through posts and blog-posts using their products.
Results include:
Product release material, press imagery, lifestyle content for social platforms, web and print.
Social media following increase 2018-2020
86%
We chose to build our ideas around everyday lifestyle inspired photos without cluttered graphics. We also created stop-motion animations together with strong and meaningful quotes and copy that gives a genuine experience to engage users to share and like their posts.
