Year

2019

Work

Promotional Video, Social Media Content

INDYCAR 

About the Client

Featuring racing at a combination of superspeedways, short ovals, road courses and temporary street circuits, the NTT INDYCAR SERIES offers its international lineup of drivers the most diverse challenges in motorsports.

Objective

To plan, produce, and capture video content of Chip Ganassi Racing’s participation in the 2019 Toyota Grand Prix of Long Beach.
 

Idea

In this highly competitive sport, understanding the level of detail, testing for every race is crucial and helps the teams get the advantage to win. By capturing a visual experience of this process and producing teasers of what's behind the scenes, testimonials, interviews and more gives the audience that breathes the sport a chance to better understand the process. It also gives drivers the opportunity to communicate with their fans on a more personal level. The motorsport aside, as important is the teams overall public appearance. It is key to continuously release online content and promotional material in order to keep and gain new potential fans, investors and funders.

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Result

Our coverage resulted in multiple videos and clip-edits for the racer's social media feeds, website and newsletters. The team received several versions of interviews and testimonials recorded for their promotional campaigns, as well as for their newsletters.