It’s 2023, and video marketing continues to be a game-changer in the digital world, accounting for 82% of global internet traffic and reaching 92% of users worldwide. It’s clear that this medium is a force to be reckoned with. However, with the video landscape constantly evolving, it’s critical to adapt your strategies and stay relevant. We wanted to share the most important video marketing trends to keep in mind and how to use them to promote your business.

First off, let’s talk about vertical videos.
With mobile devices dominating internet traffic and the rise of platforms like TikTok, Instagram Reels, and YouTube Shorts, vertical videos are no longer just a passing fad – they’re here to stay. To succeed in this landscape, it’s essential to create video content that’s optimized for mobile devices.

Show personality!
With so much content vying for attention, it’s crucial to stand out and make a real impact. One way to do that is through storytelling. When you weave a compelling story into your video, it resonates with viewers and makes your message stick. So, focus on creating content that’s relatable, emotional, and memorable.

Video is still king!
Video content communicates a lot of information quickly and efficiently, making it an effective way to showcase the value proposition of your product or service. Incorporating video content into your brand’s marketing strategy can help boost conversion rates and drive business growth. People retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text.

Regularly engage your audience!
A single video won’t cut it – you need to consistently produce fresh, engaging content that keeps your audience hooked. This requires a deep understanding of your audience, their needs, and their preferences, which you can gain through regular communication and engagement.