Video has become an increasingly popular form of content in recent years. In fact, according to a report by HubSpot, 81% of businesses now use video as a marketing tool. The reason for this is simple: video is engaging, memorable, and effective at communicating complex ideas in a short amount of time. By adding video to their marketing strategies, businesses can create a more immersive and interactive experience for their audience.
However, written content is still important for several reasons. First, search engines rely on text to understand the content of a website. This means that businesses need to include relevant keywords and phrases in their written content to improve their search engine rankings. Second, written content can provide more detailed information about products and services, which can be important for consumers who are considering a purchase.
So, how can businesses integrate video and written content into their marketing strategies? One effective approach is to use video to showcase products and services, and then supplement that with written content that provides more detailed information. For example, a business might create a video that demonstrates how a product works, and then provide a written product description that includes technical specifications, pricing information, and customer reviews.
Another approach is to use video to tell a brand's story, and then use written content to provide additional context and information. This can be particularly effective for businesses that have a strong brand identity or a compelling origin story. For example, a business might create a video that showcases their commitment to sustainability, and then provide written content that explains their environmental policies and practices in more detail.
Once businesses have created their video and written content, it's important to distribute it across multiple channels. This means sharing videos on social media platforms like Facebook, Instagram, and YouTube, and publishing written content on the company blog and other relevant websites. By doing so, businesses can expand their reach to a wider audience and increase their chances of reaching potential customers.
The best marketing strategy in 2023 will be one that integrates video and written content. While websites still need text information, adding video to showcase products and services can help businesses create a more immersive and interactive experience for their audience. By supplementing their video content with written content, businesses can provide more detailed information and improve their search engine rankings. And by distributing their content across multiple channels, businesses can expand their reach and increase their chances of reaching potential customers.