How video ads can help small businesses grow.
March 10, 2023 at 11:00:00 AM
Small businesses can encounter numerous obstacles in creating brand awareness in a crowded marketplace. One of the most significant challenges for them is effectively using marketing while operating with a tight budget. However, innovative companies have discovered the value of video marketing and how it can be used strategically for high customer engagement. Here's why and how you can use video marketing to benefit your small business.
Small businesses benefit from video marketing because it spreads information about their brand, increases sales, and finds unique consumers. According to a study, video advertising helps businesses increase their sales by 34%, traffic by 51%, and brand awareness by 70%. By publishing videos, businesses can provide their customers with a personal way to engage with their brand, making the brand memorable. Therefore, small businesses need to set goals for their marketing campaigns that align with the benefits video marketing offers.
Here are some tips to create a persuasive video ad for small businesses:
Keep the introduction simple
The beginning of your video ad is crucial. Most viewers only take notice of a video ad if it can capture their attention in the first few seconds of the video. Start your video with a statement or question that can pique the interest of the target audience.
Target the right audience
Find your target audience based on age, gender, location, purchasing behaviors, and interests. Once you have found your target audience, you can research what they are looking for or like to watch related to your business. Create trendy videos, but make sure they stand out from your competitors.
Follow and measure how your video clips perform
You can quickly check a video's performance via the platform. This helps you improve your future videos to match the preferences of your target audience.
Publish at the right time
By posting your video ad at the right time, you can get a lot more exposure. If you upload your video to your website, you can also significantly increase your search engine ranking. You can activate a timer to inform the viewer when the next video is coming, which helps create anticipation among your target audience.
Choose the right platform to advertise on
Before creating your video, make sure it is well suited for as many platforms as possible. Keep the video short, as most people do not watch a video that is longer than 10 minutes.
Share your expertise with your audience
Videos that explain "how to..." are great ways to show your audience how you work and what you specialize in. This motivates viewers to engage with your brand.
Collaborate with influencers
Collaborating with micro-influencers can be effective in creating a larger reach for your video.
Pay for advertising on social media
Paid advertising on social media helps your video get noticed by people who aren't already familiar with your brand.
Solve a problem
Create a video that tells how your product can solve an everyday problem. If your video successfully shows how to solve one of all these problems, the result can be extensive engagement from your customers.
If you're looking for ideas for video content to promote your small business, here are some suggestions:
• A video about your brand history: Share your story and what inspired you to start your business. This can help your audience connect with your brand on a deeper level.
• An educational video: Provide useful information or solutions to common problems related to your industry. Educational videos are effective because people often prefer visual content to text.
• A behind-the-scenes video: Show your audience what goes on behind closed doors at your business. This can help build trust and make your brand feel more authentic.
• A product video: Showcase your products and highlight their features and benefits. This can help potential customers understand what sets your products apart from others.
• Customer testimonials: Feature satisfied customers sharing their experiences with your brand. This can be a powerful tool to influence potential customers to make a purchase.
By following these tips, you can create engaging video content that resonates with your target audience. Take inspiration from other brands' video ads, but strive to make yours even better. Once you've created your video, share it on as many social media platforms as possible to reach a wider audience. Scheduling your video across multiple platforms can make your job easier.
Video marketing can be a powerful tool for small businesses to stand out in a crowded marketplace. Small businesses can use video marketing to spread information about their brand, increase sales, and find unique customers. By following these tips, you can create a persuasive video ad that captures your target audience's attention and drives business growth. Get in touch with us if you have any questions or want to jump on a call and see how we can help you reach your audience!