One of the most significant advantages of digital marketing is its ability to reach a large audience quickly and inexpensively. By utilizing social media platforms like Facebook, Instagram, Google, TikTok and Twitter, small local business owners can connect with potential customers in their target demographic and build a loyal following. These platforms also allow businesses to track the success of their marketing efforts and make adjustments in real-time, ensuring that their campaigns are always optimized for maximum impact.




However, many small local businesses are hesitant to invest in digital advertising due to concerns about the cost and complexity of producing effective ads. The good news is that digital ad spend can be quite affordable, with many platforms offering low-cost options for businesses looking to get started.


On average, a local business in Detroit can expect to spend anywhere from a few hundred to a few thousand dollars per month on digital advertising, all depending on their specific goals, target audience, and the platforms they choose to advertise on. While this may seem like a significant investment, the ROI of a well-crafted digital ad campaign can far outweigh the costs, leading to increased traffic, conversions, and revenue.


This is where we at Polar can help. With years of experience producing high-quality video content for businesses of all sizes, Polar help local businesses create engaging and effective digital ads that get results. From concept development to production and post-production, our team of experts can guide businesses through every step of the process, ensuring that their ads stand out in a crowded digital landscape.





While ad spending is effective and will help you grow your businesses sales and brand recognition, you want to make sure you’re ”digital face” is coherent and thought through according to your brand. Heres where a good-looking website is essential for any business looking to establish a strong online presence. It's often the first point of contact that potential customers have with your brand, and it can play a significant role in shaping their perception of your business. A well-designed website not only looks professional and visually appealing, but it also communicates your brand message clearly and effectively. It can help build trust and credibility with your audience, leading to increased engagement, customer loyalty, and ultimately, conversions. Using video on your website has been shown to lead traffic to stay longer, and look through the site longer.


Another powerful tool in a small business owner's digital marketing arsenal is search engine optimization (SEO). By optimizing their website for search engines like Google, businesses can increase their online visibility and attract more organic traffic to their website. This can be especially effective for local businesses looking to target customers in their immediate area.


Email marketing is another effective digital marketing strategy for small local business owners. By building a strong email list and crafting targeted campaigns, businesses can connect with their audience on a personal level and keep them informed about the latest news and promotions. This can be a cost-effective way to drive conversions and increase customer loyalty.


Small local business owners in Detroit have a significant opportunity to leverage digital marketing to gain a competitive edge and reach new customers. By utilizing social media platforms, search engine optimization, and email marketing, businesses can build a loyal following, attract more organic traffic, and drive conversions without breaking the bank. As the digital landscape continues to evolve, it's essential for local businesses to keep up with the latest trends and technologies to remain competitive and continue to grow.





Digital ad spend can be a cost-effective way to reach your target audience and grow their business. But with the help of a trusted production company like Polar, you can produce high-quality, engaging digital ads that capture their brand's unique voice and messaging and drive conversions without breaking the bank. By investing in digital advertising, you can stay competitive in Detroits growing and ever-changing digital landscape and continue to thrive and succeed.