Coffee Bean & Tea Leaf is a renowned specialty coffee and tea retailer, established in 1963 in Los Angeles, California. With over 1,200 locations in 27 countries, the company has grown from a small business into one of the largest specialty coffee and tea retailers globally.
To enhance Coffee Bean & Tea Leaf's online presence, we created engaging and innovative content for their social media platforms, including Instagram and Facebook. The goal was to increase brand awareness, drive engagement, and reach a wider audience through food blogs, newspapers, and hashtags.
Our approach was to use simple, minimalistic graphics, photos, and stop-motion animations combined with everyday quotes and humor to give a unique and modern experience to the audience. The brand values were incorporated into the content to continuously reinforce their message and connect with the audience.
SPRING SOCIAL CAMPAIGN
Client: Coffee Bean & Tea Leaf