Publicis Groupe Norway, also known as Publicis Kitchen, enlisted Polar's services to produce, shoot, and edit a series of portrait videos for their client, Elgiganten, the largest electronics store in Scandinavia, similar to Best Buy in the US. The videos revolved around small business owners and the role technology plays in their work, highlighting how technology is essential to their everyday lives.
At Polar, we were tasked with creating a visually stunning and emotionally impactful series of videos. To achieve this, we utilized our expertise in producing, cinematography, audio recording, post-production, and finishing. Our team worked closely with Publicis Kitchen and Elgiganten to ensure that the videos aligned with their vision and captured the essence of the small business owners' stories.
The production process involved capturing footage of the small business owners in their daily routines, using high-quality equipment and techniques to achieve the desired effect. We also conducted interviews with each business owner, allowing them to share their personal stories and explain the significance of technology in their work.
Publicis Groupe is a multinational advertising and public relations company headquartered in Paris, France. It was founded in 1926 and has since grown to become one of the world's largest advertising and marketing communications companies, with over 80,000 employees in more than 100 countries.
The company provides a wide range of services to clients, including brand strategy, creative development, media planning and buying, digital marketing, data and analytics, and public relations. Publicis Groupe operates through multiple global agency brands, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, Digitas, Razorfish, and Starcom.
Client: Publicis Groupe