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Boston Evening Therapy Associates (BETA) is a leading provider of mental health and wellness services in the Boston metropolitan area. With a team of highly skilled and experienced therapists, BETA offers a wide range of therapies and treatments to support individuals and families, including group therapy and online Dialectical Behavior Therapy (DBT) groups.

Polar was proud to collaborate with BETA to revamp their brand image, developing new brand guidelines that included a color scheme, visual appearance, and tone of voice. Our team also created an animated series called "The Mental Breakdown," which features weekly social videos that shed light on different mental illnesses from a personal perspective. The series has been a huge success, and since the launch of BETA's new look, the sign-up rate has increased dramatically, by several hundred percent, thanks to the collaboration with digital strategist Willi Deubner.



Client: Boston Evening Therapy Associates

Production Company

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